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Email marketing more effective thanks to smartphones
Email marketing can be an effective method of getting touch with clients and consumers, but has a variable reputation due to the possibility of unsubscribers and immediate deletions. However, recent...
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The iPhone 5 already accounts for 3% of mobile web traffic
It’s been less than two months since Apple’s newest mobile offering, the iPhone 5, was released, but new statistics from ad network Chitika have shown that the devices are already contribute up to 3%...
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Nielsen reveals mobile user habits
A new Nielsen Mobile Consumer survey has shone the spotlight on the daily habits of mobile users across the globe – providing results that offer useful insights for businesses trying to develop a...
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61% of marketers think their email campaigns are average at best
New data from Econsultancy and Adestra’s Email Marketing Industry Census 2013 has shown that more than half of all marketers (61%) are lacking confidence when it comes to their email marketing...
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3 reasons why your website must be mobile
The future of web search is becoming more and more mobile by the second, and your brand needs to be on board. Whether you opt for responsive web design or a standalone mobile offering, here are 3...
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Two thirds of top retailers failing to optimise emails for mobile
Hitting the Mark: Email Intelligence Report 2013/14, a new report from dotMailer, has revealed that two thirds of the UK’s top online retailers are creating email campaigns that are not fully optimised...
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How to get people to notice your marketing emails
According to new research from the Direct Marketing Association, UK email marketing volumes reached an all-time high during the first half of last year with an average of three million monthly messages...
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